Twitter, Facebook, blogs are great to listen about what your customers are saying about your business. But can you really hear what they are saying? How can we take 140 characters (or less) and analyse that to discover real business insights? And once you do have that information - so what? Is it affecting your core business? How much should you invest in social media campaigns? Can you really quantify the value? We believe you can, but it's different for every business so it's worth analysing to get a realistic picture of the value it's giving the business. Until you measure and analyse, your social strategy is a shot in the dark.
Describe and demo the features.
This product can be used across many different industries, for example